The History of the Playboy Bunny - Part 2

The Playboy Bunny Today

Despite these setbacks, the Bunnies were not out of the picture. In fact, Hefner’s aptitude for media gave Bunnies an opportunity to get back into the spotlight, thanks to the emergence of the hit reality television show “Girls Next Door,” which documented the lives of Hefner and his three girlfriends in the Playboy mansion. In 2006, Hefner opened the glittering doors of the Playboy Club at the Palms Hotel-Casino in Vegas to much acclaim. The cocktail waitresses were reminiscent of the original Bunnies, with one very luxurious difference: fashion royalty Roberto Cavalli designed the new costumes.

The Bunny had another major re-emergence with the 2011 opening of London’s Playboy Club and Casino, located in ritzy Mayfair. While the Club initially met with resistance and protests – particularly from feminist groups seeking to target the sexualization of women via the Playboy Bunny costume – it has quickly become a mainstay in the London scene. 2011 also saw the premiere of the NBC TV show “The Playboy Club,” although that was quickly pulled off the air due to low audience numbers.

Thanks to the recent demand for retro fashions and lifestyles, the thirst for a return to the ideals of the swinging ‘60s, and the fascination with the universal brand, there’s no denying that the Playboy brand will enjoy dominance over the nightlife scene once again.

And the iconic Playboy Bunnies will be there to enjoy every opulent moment